Case Study – Google
· Who owns the site?
Larry Page and Sergey Brin both started the search engine while in their twenties. They met on a science program in Stanford University in California. They both dropped out of school and began the making of the search engine in a friend’s garage in Menlo Park California. Google began in January as a research project by Larry page and Sergey Brin. Larry Page and Sergey Brin first created a search engine called BackRub. However it later became known as Google once it was taken off the Stanford servers because it was using too much bandwidth.
· Do they also own any traditional media businesses?
At the moment Google do not own any traditional media businesses.
· What other internet sites do they own?
Google own many internet sites. Two of which are popular social networking sites, Google + and Orkut. In October 2006 Google brought the site YouTube for $1.65 billion . YouTube allows users to create their own content and upload their own videos. YouTube is a popular site which receives 72 million individual visitors a month. Google also own the emailing site called G-mail and the Blogging site Blooger. In June 2005 Google released Google Earth. It was created by a company called Keyhole Inc which was funded by Google. Google Earth displays satellite images of varying resolutions of the Earth’s surface, allowing users to see things like cities and houses. Google also own Picasa which allows users upload their photos online. They also own Google SketchUp. Google SketchUp is a 3-D modelling program marked by Google and designed for architectural, civil and mechanical engineers as well as film-makers, game developers and related professions. Google own one of the biggest internet browsers, Google Chrome. Google’s Chief Executive Eric Schmidt was against the idea of building an independent web browser. He stated that “At the time, was a small company”. Google Chrome was publicly released in September 2008 in 43 different languages.
http://asher.searchwarp.com/swa300671.htm
http://asher.searchwarp.com/swa300671.htm
· What is their revenue?
Google’s revenue in the year 2010 was US$ 29.321 billion (2010).
· What is its overall worth?
A recent estimation Google is now worth $163.2 billion (November 2010).
· Research five key facts about the institution
· Google recently celebrated it’s 13 birthday on Tuesday 27th September 2011.
· The infamous “I feel lucky” is nearly never used. However, in trials it was found that removing it would somehow reduce the Google experience. Users wanted it kept. It was a comfort button.
· Orkut is very popular in Brazil. Orkut was the brainchild of a very intelligent Google engineer who was pretty much given free reign to run with it, without having to go through the normal Google UI procedures, hence the reason it doesn’t look or feel like a Google application. They are looking at improving Orkut to cope with the loads it places on the system.
· Google has the largest network of translators in the world
· The name ‘Google’ was an accident. A spelling mistake made by the original founders who thought they were going for ‘Googol’
· Employees are encouraged to use 20% of their time working on their own projects. Google News, Orkut are both examples of projects that grew from this working model.
· Research shows that Google enjoys a 90 per cent share of the global internet search market.
· Find three quotes (with reference) about the institution.
Whether it's Google or Apple or free software, we've got some fantastic competitors and it keeps us on our toes.
Bill Gates
Bill Gates
Half of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo.
Eric Schmidt
Eric Schmidt
Google is a global Rorschach test. We see in it what we want to see. Google has built an infrastructure that makes a lot of dreams closer to reality.
John Battelle
John Battelle
· Summarize two linked Wikipedia articles (5 bullets points each)
· Talks about the history/founders of Google
· The growth of Google
· Advertising
· Google’s products
· Google’s employees
· The growth of the social networking site Google+
· Features of Google+
· The impact of the design of the site
· Censorship by governments (Iran Government have blocked the site when it was released)
· Controversies about Google+
· List the key information provided in the company’s corporate homepage
· Overview of Google
· Technology
· Business
· Culture
· Management
· History
· Initiatives
· Offices
Google’s Philosophy
· Ten things,
· Software principles
· Privacy principles
· Design principles
· No pop-ups
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