The internet revolution has brought along many new challenges, for big companies such as News Corp. Users today have more power which is challenging the hegemony. There is rising user generated content that is being made over the internet. Users are now able to create their own content and upload it straight on sites such as YouTube and Facebook which has presented more challenges for big companies. Even though the internet is controlled by big media institutions small cottage industries are making their own way onto the internet. Sites such as mediatakeout.com provide free celebrity news for fans and readers. However tabloid papers such as The Sun charge 25p for a paper which only contains 4 pages of celebrity news, this shows that the internet has more benefits for more users and is providing a challenge for big companies.
Users today on the internet have more power than the hegemony of old media. The internet today allows more freedom than old media does or ever has done. Users can create their own explicit content which can be watched by anyone on the internet, which would not be possible to do so with both platforms print or broadcasts. Users have the power of freedom to comment on posts made by others and comment on forums. The internet has not only brought along the internet revolution but however brought along the freedom revolution. One example of how the internet has been a source of freedom is the Arab Spring. Social networking sites such as Facebook were used to create events to arrange meetings in different Arab countries. The use of Facebook proved to be successful and became known to the world of what the internet had helped to create. The freedom that users are allowed on the e-media is the only platform that is felt to have a sense of freedom and escapism, which is worrying for big hegemony companies owning much of their conglomerates on the print and broadcast platform.
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